Onside Public Relations
I have worked with James during his time at the News of the World and on other projects since. He has a lot of enthusiasm for work and is genuine in his approach, acting with honesty and integrity.
James has an intimate knowledge of how newspapers work, their needs and demands, while also gaining equal respect in broadcasting and television, where his opinions are constantly sought on top current issues.
James is a personable professional who is quickly able to gain the confidence of high profile people. He is a reliable, trustworthy and has an excellent track record in major news publications.
Founder James Fletcher has more than 15 years worth of experience working for national newspapers, television and radio broadcasters

Home » Case Studies » ICP Networks

Case Studies

ICP Networks


Written by James Fletcher - Onside PR

Brief

ICP Networks are a hugely successful global supplier of IT and networking hardware equipment.

The UK based business buy and sell a range of components and systems from leading supplies including Cisco, HP, Juniper and Avaya with customers in more than 43 countries in the world.

ICP Networks had been successfully trading for 10 years when Managing Director Matthew Archer approached Onside PR MD James Fletcher for PR and Marketing advice.

As part of the celebrations for a first successful decade of trading in new, used, recycled and rare discontinued and legacy parts ICP Networks planned to expand their business horizons.

With a move to a brand new £1 million global headquarters it was felt ICP Networks needed an approach now befitting their international status.

Tactics

Onside PR undertook a complete review of ICP Networks existing PR and marketing strategy including a detailed examination of their company branding and their social media strategy.

Working in conjunction with our web development partner Onside PR implemented a new look for ICP Networks which included new branding, a new website, a refresh of their existing social media sites, new commissioned imagery and implementing a new approach for the business in general.

Internal and external communications have been greatly improved, making full use of an excellent database of customers complied by ICP Networks.

Onside PR have introduced ICP Networks to a number of sporting contacts enabling them to strike a sponsorship deal with Manchester City FC’s community program CITC – or City In The Community.

Results

ICP Networks now have a website befitting of experts in their field. They are rightly regarded as being an authority in their field.

It has provided them with a platform that allows them to demonstrate their capabilities and abilities as a business as well as being able to celebrate their achievements, milestones and successes.

New branded marketing material has hugely improved ICP Networks along with targeted conferences and exhibitions have greatly improved ICP Networks external visual presence.

Onside PR also provided guidance as to the internal design of ICP Networks new global headquarters ensuring that key messaging and branding was repeated throughout the building, providing the business with a corporate feel truly befitting a company of their size and reputation.

Improved media relations using Onside PR key media contacts and by implementing a clear media strategy has resulted in extensive media coverage, raising ICP Networks profile within the networking b2b and b2c media sectors.

Onside PR have taught ICP Networks how to exploit and target PR opportunities making their most of their incredible new global headquarters, dubbed the ‘Greenest IT HQ in Britain due to the incredible energy saving and environmental features of the build.

The results of Onside PR’s partnership with ICP Networks has been extensive media coverage and crucially led to a number of highly successful commercial deals, the direct result of properly showcasing their work.

Onside PR continue to manage all aspects of ICP Networks marketing, media and PR opportunities.

Media Coverage

Since working with Onside PR ICP Networks have enjoyed coverage in national newspapers including The Guardian and The Times, regional and trade press and online media such as The Business Desk.com.

ICP Networks are interviewed by The Guardian about their eco friendly building. dubbed the 'Greenest IT HQ in Britain'

Now Watch The Guardian interview

Click this link to view The Guardian coverage.

For more information or to discuss ICP Networks email: icp@onsidepr.com

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