The Professional Footballers Association or PFA turned to Onside PR to provide support to their Centenary Year Celebrations.
The PFA, the world’s oldest sporting union, pledged to raise £1 million to build a new rehabilitation unit for Children at the Manchester Children’s Hospital.
The ‘One Goal, One Million’ campaign consisted of numerous events, all designed to raise funds for the PFA’s Appeal fund throughout the anniversary year.
They included charity horse races, a celebrity cricket match, an evening of Classical Music, a star studded charity ball and auction.
The year culminated in a charity football match staring a team of England Legends against a Rest of the World Legends side at Manchester City’s Ethiad Stadium that was beamed to millions around the world..
Onside were able to raise the profile of the charity year with a variety of tactics which included persuading the England Football Team to wear T-shirts bearing the ‘One Goal, One Million’ logo at a training session attended by a global media presence.
The Football Association, Premier League and Football League also agreed to donate a weekend to the ‘One Goal, One Million’ appeal and every player in the country wore T-shirt’s during the warm-up ahead of their league fixtures to promote the appeal.
The campaign achieved global coverage throughout the year in the national, regional and broadcast press.
Most importantly, the PFA achieved their target of raising £1 million to build a Rehabilitation Unit at the Manchester Children’s Hospital in Manchester.