Onside Public Relations
I have worked with James during his time at the News of the World and on other projects since. He has a lot of enthusiasm for work and is genuine in his approach, acting with honesty and integrity.
James has an intimate knowledge of how newspapers work, their needs and demands, while also gaining equal respect in broadcasting and television, where his opinions are constantly sought on top current issues.
James is a personable professional who is quickly able to gain the confidence of high profile people. He is a reliable, trustworthy and has an excellent track record in major news publications.
Founder James Fletcher has more than 15 years worth of experience working for national newspapers, television and radio broadcasters

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Case Studies

PFA


Written by James Fletcher - Onside PR

Brief

The Professional Footballers Association or PFA turned to Onside PR to provide support to their Centenary Year Celebrations.
The PFA, the world’s oldest sporting union, pledged to raise £1 million to build a new rehabilitation unit for Children at the Manchester Children’s Hospital.

Tactics

The ‘One Goal, One Million’ campaign consisted of numerous events, all designed to raise funds for the PFA’s Appeal fund throughout the anniversary year.

They included charity horse races, a celebrity cricket match, an evening of Classical Music, a star studded charity ball and auction.

The year culminated in a charity football match staring a team of England Legends against a Rest of the World Legends side at Manchester City’s Ethiad Stadium that was beamed to millions around the world..

Onside were able to raise the profile of the charity year with a variety of tactics which included persuading the England Football Team to wear T-shirts bearing the ‘One Goal, One Million’ logo at a training session attended by a global media presence.

The Football Association, Premier League and Football League also agreed to donate a weekend to the ‘One Goal, One Million’ appeal and every player in the country wore T-shirt’s during the warm-up ahead of their league fixtures to promote the appeal.

Results

The campaign achieved global coverage throughout the year in the national, regional and broadcast press.
Most importantly, the PFA achieved their target of raising £1 million to build a Rehabilitation Unit at the Manchester Children’s Hospital in Manchester.

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