Onside Public Relations
I have worked with James during his time at the News of the World and on other projects since. He has a lot of enthusiasm for work and is genuine in his approach, acting with honesty and integrity.
James has an intimate knowledge of how newspapers work, their needs and demands, while also gaining equal respect in broadcasting and television, where his opinions are constantly sought on top current issues.
James is a personable professional who is quickly able to gain the confidence of high profile people. He is a reliable, trustworthy and has an excellent track record in major news publications.
Founder James Fletcher has more than 15 years worth of experience working for national newspapers, television and radio broadcasters

Home » Case Studies » The Chinese Buffet

Case Studies

The Chinese Buffet


Written by James Fletcher - Onside PR

Brief

The Chinese Buffet are an exciting emerging brand with national ambitions.

Launched in the North West of England by three businessmen the restaurant chain believe they can become the UK’s first nationally recognised chain of Chinese restaurants.

From modest beginnings in Bolton the trio have invested vast sums of money at a time of recession opening new restaurants.

In two years the chain have expanded to now incorporate four venues with two further restaurants due to open by the end of 2012.

Their plan is to open up to four venues every year for the next five years before franchising the business nationwide – as well as opening up a fast food outlet TCB Express.

The Chinese Buffet want to establish themselves as a brand and build the foundations to expand their remit to a national reach.

They approached Onside PR with the specific task of helping them design and build their brand.

Onside will also oversee all of their promotional and marketing activity, designing marketing and PR strategies for the brand.

Tactics

Onside handle The Chinese Buffet’s marketing and PR requirements.

This involved writing a strategic approach for the brand and then organising a marketing strategy that would raise their brand awareness.

The restaurant’s HQ is in Bolton and they have a strong presence in Wigan, St Helens and Wakefield – three towns famous for rugby league.

The Chinese Buffet committed to a number of radio sponsorships activities and newspaper promotions.

We have redesigned their website and launched a successful Facebook and Twitter sites which enables The Chinese Buffet to communicate directly with their customers.

Results

Onside successfully organised the VIP launch of the St Helens venue and have overseen the launch of the hugely successful Facbook site.

This is managed on an ongoing basis by Onside PR.

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