Onside Public Relations
I have worked with James during his time at the News of the World and on other projects since. He has a lot of enthusiasm for work and is genuine in his approach, acting with honesty and integrity.
James has an intimate knowledge of how newspapers work, their needs and demands, while also gaining equal respect in broadcasting and television, where his opinions are constantly sought on top current issues.
James is a personable professional who is quickly able to gain the confidence of high profile people. He is a reliable, trustworthy and has an excellent track record in major news publications.
Founder James Fletcher has more than 15 years worth of experience working for national newspapers, television and radio broadcasters

Home » Our Work » Media Analysis

Media Analysis

Onside PR founder James Fletcher is well positioned to provide qualified media analysis.

Almost two decades in and around national newspapers have provide Onside PR with an unrivalled insight into the way the media work.

The stories that make the headlines but perhaps more interestingly the work, the tactics and behind the scenes background that make or break the stories in the first place.

Life as a general news reporter under Piers Morgan at The Daily Mirror in the 1990s was an incredible experience that spanned a huge variety of subjects.

From the funeral of Princess Diana, General Elections, numerous celebrity events, doorsteps, criminal investigations and stunts. It was never dull.

James moved to Manchester in 2000 to pursue a dream job; providing football coverage for The Daily Mirror.

Andy Coulson and The News of the World came calling in 2002 and the role of Chief Northern Football Writer.

The newspaper, subsequently led by Rebekah Wade, was an incredible place to work and responsible for some truly incredible news stories and investigations.

Tragically it now seems the editorial team was tainted by some unscrupulous colleagues and the phone hacking scandal has overshadow some truly great journalism and tremendous scoop.

The brief involved working closely with Manchester United, Manchester City, Liverpool and the England national team under the brilliant leadership of current Sun Sports Editor, Mike Dunn.


James Fletcher was a regular contributor to a variety of television and radio programs.

He provided expert analysis for Sky Sports and Sky News television, BBC Sport, ITV Granada and MUTV, BBC radio, various international publications and broadcasters.

James also performed a co-commentators role with BBC GMR Radio during Manchester United’s Champions League campaigns in Europe.

The Daily Mirror

James Fletcher formed Onside PR in 2007 but remained close to his journalist roots working with Trinity Mirror on a new newspaper supplement and performing a similar role for News Corp.

Daily Mirror Editor Richard Wallace drafted James back to the Daily Mirror in 2009 to provide cover on the news desk, performing the role of Assistant News Editor during a difficult period for the company.

More than 25% of Trinity Mirror’s editorial staff were made redundant during a period of editorial restructure.

James Fletcher’s journalist career enabled him to work alongside an incredible array of talented journalists, spanning a variety of subjects and media forms.

He is fortunate to count many of the UK’s top journalists as friends and remains a proud member of the Football Writers Association.

Talk To Onside PR About Media Analysis – Click Here

Print Friendly, PDF & Email