Having spent almost 20 years in journalism Onside PR know what makes a story.
Just as importantly that experience means we also know when it won’t.
Our experience enables clients to truly understand the impact of their proposed actions – and sometimes that means being told bluntly that they are wasting their efforts.
Media brokering is an art borne out of experience.
All too often what a client thinks is a story simply is not. The skill is to draw out the story that will be of interest to client, media and ultimately reader.
It isn’t always about money. For some businesses, high network individuals or even just members of the public it is about ensuring their message is conveyed in a controlled fashion.
Onside PR work regularly with the media across all sections. They trust our judgement and also respect our clients meaning we retain a huge element of control when it comes to media brokering.
The rules have been changed for the better in recent years. Now, for a newspaper or media organisation to truly pursue a story there must be a ‘public interest’ argument.
Our ability to spot the ‘line’ in a story or situation places us perfectly to understand it’s value and broker its value on your behalf.
That may mean how likely a media organisation are likely to respond – is it a story or not – but crucially for members of the public it enables us to place a monetary value on their story.
Newspapers, magazines and other media outlets do pay for stories and our experience enables us to place a ‘realistic’ value on that story.
We are well connected with the top journalists in the country, ghost writers, screen writers and broadcasters enabling us to broker the best deals for clients.
We will maximize revenue for clients by brokering media deals for clients.
These may include:
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