Onside Public Relations
I have worked with James during his time at the News of the World and on other projects since. He has a lot of enthusiasm for work and is genuine in his approach, acting with honesty and integrity.
James has an intimate knowledge of how newspapers work, their needs and demands, while also gaining equal respect in broadcasting and television, where his opinions are constantly sought on top current issues.
James is a personable professional who is quickly able to gain the confidence of high profile people. He is a reliable, trustworthy and has an excellent track record in major news publications.
Founder James Fletcher has more than 15 years worth of experience working for national newspapers, television and radio broadcasters

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Sports PR

Onside PR founder James Fletcher is a Manchester based sports PR specialist.

Having worked for the ten years at the cutting edge of the UK sports journalism it is fair to say we know the industry inside out – and have a unrivalled contacts book.

Since leaving newspapers Onside have worked one two major football club acquisitions and been asked to provide emergency support to two leading Premiership clubs during time of crisis.

We have worked with a number of Premiership players and managerial figures on sensitive PR and Marketing opportunities that have involved the seeking of publicity – and crucially the quashing of it.

With current contacts within journalism and within sporting organisations Onside PR founder James Fletcher is a man trusted by sporting stars, their agents and employers.

Sports PR

The trust has been developed during a decade in the North West as a sports writer. Fletcher was privileged to work with some of the biggest names in sport and football in particular.

Working closely with Sir Alex Ferguson, David Beckham, Wayne Rooney, Manchester United, Manchester City, Liverpool and the England football team Fletcher proved to be a man who could be trusted, and who knew the sport and the requirements of the media.

Sport is my passion – and I have been privileged to call it my profession for more than a decade.

As Chief Northern Football Writer with The News of the World and the Daily Mirror’s Northern Football Writer before that I was fortunate to work at the cutting edge of sports journalism.

I worked on a daily basis with players, management and club officials at Manchester United, Manchester City, Liverpool, Everton, Blackburn and Bolton as well as the England national football team.


From the Treble winning Manchester United team, the emergence of mega stars like David Beckham, Wayne Rooney and the arrival to the Premiership of some of the world’s richest individuals in Roman Abramomvic and Sheikh Mansour.

Probably the highlight – regardless of your football allegiances – has been the privilege of working closely with Sir Alex Ferguson during a decade of dominance at Manchester United.

World Cups, European Championships, the hustle and bustle of a Champions League mixed zone, the cramped conditions of a press box, impromptu press conferences and being part of the mania of flying into places like Bangkok with David Beckham and the Manchester United team; all vital experiences that can not be learned from a PR guide or text book.

Trust is the key element for sports writer, especially for a journalist working for a tabloid newspaper who’s colleagues in news and features would like to writing entirely different stories about the people I was privileged to work with on a day-in, day-out basis.

This insight enabled me to develop key relationships that often matured into long lasting friendships and provided me with an incredible insight into the demands of being a professional athlete or sporting brand.

I understand what an athlete needs, whether it be a desire to raise their profile, market their brand, manage their reputation or protect them in times of crisis and my media contacts book enables me to deliver results that work.

Sports Services

  • Full representational services
  • Review, devise and implement effective PR strategy
  • Full press office management
  • Press release production
  • 24 hour media liaison service
  • PR consultation to players, management and staff
  • Media coaching
  • Crisis management
  • Develop community links
  • Media analysis
  • Community Engagement
  • Official spokesman capacity
  • Preparation of board/player/sponsor statements
  • Management of sponsor expectations
  • Organise and run press conferences/media launches
  • Production of content for web-sites, blogs, internal and external publications
  • Match day media assistance
  • Tournament co-ordination
  • Accreditation services

Learn How Onside PR Can Provide Sports PR Support – Click Here

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