Celebrities sell stories. They attract media interest and guarantee exposure.
Some may choose to fight it and plough on determined that quality alone will shine through but with today’s society so celebrity obsessed that is a brave and long path to tread.
The addition of a celebrity figure gives your product or campaign a huge advantage over the competition – as it will almost certainly attract media interest to your event, brand or opportunity.
Almost is however the key word. It is crucial to choose the right celebrity/high profile figure.
Sometimes businesses can waste thousands of pounds hiring the ‘wrong’ person for the job.
Onside will determined whether they are right for your business or brand and are of their ‘newsworthiness’ to the media.
Media outlets will happily ‘trade’ publicity in exchange for access to a high profile individual if it is handled correctly. We know how best to leverage that ensuring value for money and the media coverage you crave.
We have direct access to a number of high profile celebrity issues from the world of sport and showbiz thanks to an extensive contacts book.
Onside founder James Fletcher has personal relationships with a number of stars from the sporting and showbiz world directly or has access to them through their agents or organisations.
We can advise and arrange to have the right partnership with the appropriate celebrity – often by cutting out the middle man and bringing in the person directly.
Our relationship with the English Football Association and Ryan Giggs were perfect examples of this during a recent project for the Professional Footballers Association.
Giggs donated a pair of boots to be auctioned for charity and gave interviews to The Sunday Times, News of the World, Sunday Mirror and Sunday People for Onside whilst the England football team agreed to wear ‘One Goal, One Million’ T-shirts to promote the PFAs Centenary Year.
Just as important as celebrity figures are industry experts.
Informed comment on a particular subject or the results of a particular study can set the news agenda.
Partnerships with the right personality can inspire credibility for your business or brand and get you noticed.
We will ensure you work with the celebrity or expert that fits best for your business and your budget.
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