Onside has a direct line to the people who the make the decisions within the media.
Long standing relationships with regional and national Editors, Sports Editors, Photographers, Publishers, Group Managing Editors and Broadcasters ensure that the Onside message is delivered to the people that matter.
We have long standing relationships with those news gatherers on the ground, the people under pressure to deliver stories and features to their respective media organisation.
We understand better than any other PR agency the pressures faced by those individuals and understand their requirement to produce stories about clients.
Our relationship with those individuals allows us to help to ‘shape’ or manage the news they present – ensuring clients are well represented and aware of potential headlines.
Those relationships also allow Onside to conduct informal ‘off-the-record’ briefings with trusted members of the media. This allows a client’s message to be conveyed without the need for any official comment.
It also provides a unique insight as to particular media agendas or trends ensuring clients remain fully briefed with up-to-minute information.
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