News creation is the ability to do just that, create news and given our journalistic background Onside PR have the edge on other PR agencies.
The ability to turn the day-to-day activities of a business into something that will be of interest to those outside of the organisation is a skill.
Depending on the subject news creation can be a difficult task unless you know what to look and having spent more than 15 years working in national and regional newspapers, Onside know what makes the headlines and crucially how to create them.
Onside know what makes the news, what grabs the attention of journalists, both editorially and pictorially.
Too often traditional PR agencies miss obvious angles presented by clients in their every day dealings or fail to recognise opportunities to gatecrash events or issues surrounding other companies or individuals.
They often think only about PR stunts or promotions that often miss the mark and as a result their press releases up in the bin.
The best publicity is free publicity.
Onside know how to interpret media trends, how to recognise ‘fashionable’ media interests and it means the news we create is always useful.
As a result, when Onside call the newsmakers listen, because they know their time will not be wasted.
We understand the demands of today’s modern media, the time pressures they face and the deadlines they work to.
Onside know from experience with what media organisations need and how to best satisfy those needs.
Media outlets hate to feel they are simply running a promotion. They want, need, an angle and Onside know better than most how to provide that.
In so many cases news is all around clients they just don’t realise it yet with the help of Onside PR and our journalistic experience we will show you have to make the most of the opportunities that are all around you.
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