It has never been more important for high profile individuals to ensure that their image is handled correctly.
The emergence of social media platforms such as Twitter and Facebook mean it has never been easier for celebrity figures to talk directly to their fans or the media.
But as we know the ability to talk directly to supporters, or critics, can also create problems if not handled carefully.
Often, the story behind the client is the most effective way of drawing publicity. We can ensure that opportunity is professionally presented through the relevant media outlets.
Onside are able to use their extensive knowledge of the media world to ensure clients are seen and heard in all the right places, offering comment on topical issues and exploring the relevant commercial opportunities.
Proactive media management that creates a positive profile before the publication of potentially damaging material.
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