Having spent more than 20 years working as a journalist I have a vast array of contacts and experience – and there is no reason why your agency should not reap the rewards.
I have worked with agencies on numerous projects from client pitches to marketing campaigns, press launches and event management.
Sometimes it is usual to simply bounce campaign ideas around a ‘real’ journalist or gain an insight into the real world of national newspapers.
College and Universites can teach PR techniques to a level, so too can experienced PR executives or agency bosses but regardless of past successes you can not properly understand national newspapers unless you have worked there.
The phrase; ‘there’s no such thing as bad idea’ is relevant – providing there is someone within your agency to ultimate cut through the bluff and barney to tell you how it is.
For all the beautiful presentations and strategic reports, do you really know what newspapers and modern media organisations, bloggers and broadcast houses really want? Really? Why not give your campaign a dry run before you pitch to the client?
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