It was probably Fleet Street’s final hurrah – and Onside PR had a front-row seat at the party.
Most recognised that things were about to change, things were changing. And not for the better.
But the emergence of the internet, rolling ‘live’ tv channels and then smartphones and tablets signalled the game was up for newspapers.
This was the 1990s, it was the last great era for what was left of Fleet Street – though even then the newspapers were based at Canary Wharf, not the most famous street in newspaper history.
Onside PR founder James Fletcher, aged just 21, walked into The Daily Mirror newsroom just in time. A newsroom full of genuine newspaper legends; James Whitaker and Harry Arnold, Matthew Wright and Richard Wallace, the irrepressible Don Mackay, crime reporting don Jeff Edwards and so-on and so-on led by Editor Piers Morgan.
The newsroom that was packed, the features team brimming with staff, ideas for stories, stunts were constantly cooked up. It was a time for Fletcher of dressing as a chicken for the 1997 general election, of news reporters like Justin Dunn tricking Number 10 security into a job, of kiss-and-tells, doorsteps, buy-ups and continual clashes with opposing journalists.
Ah….the good old days.
Of course, it was also the last era where genuine world exclusives, major stories, were first broken by newspapers. When the race to land the big story was a fair fight and time restrictions were in place for everyone.
Onside PR can provide behind the scenes commentary on major stories, issues of the 1990s, the Brit Pop era, the Tony Blair led Labour landslide and the tragic death and subsequent funeral of Princess Diana.
We are also ideally placed to comment on the phone-hacking scandal that later followed. James Fletcher was a victim of the News of the World phone-hacking – even though he was working for the newspaper at the time and required to give evidence to the phone-hacking trial.
Allow Onside PR to take you into this never-to-be-forgotten era with commentary on the issues of the day and the stories behind the headlines.