Social media channels provide access to millions of potential customers around the world.
They help to spread the word about your brand, product or service – and they cost nothing.
And those businesses who refuse to embrace social media are either out of touch, self-consumed or stark raving bonkers.
And before anyone starts with that ‘Facebook is for the kids’ nonsense, just don’t.
Those that criticise or belittle social media channels like Facebook and Instagram simply do not understand them.
There are now 3.2 billion people currently using social media. That is just shy of half the world’s population.
What most businesses fail to grasp is the connection between social media and their business.
Social media channels are designed to be a stress-free way of raising brand awareness.
It is a way to communicate with customers in a non-invasive way. Generally, users log onto social media channels as a ‘break’ from work.
Yet, because of the way social media platforms collect data and record user activity, it allows businesses to publish content to very specifically targetted audiences.