The leading brands make it look easy, effortless, swanlike.
But to get to the point where everything seems so syncronised, so fluid, so smooth requires a tremendous amount of work getting the basics right.
Attention to detail, laying foundations which allow the brand to grow and move forward.
Onside PR adopt a threefold approach to provide clients with the ability to develop.
Brandmark logo – The logo is the most important part of your brand identity. It should represent your business and the DNA of the people working with it.
It should stand out from the crowd, be memorable and become recognised as a symbol of trust and reputation.
Visual Identity – We will create a visual toolkit of creative graphic assets, unique to your brand designed to create consistency.
This will combine font selection, colours, illustration, and photographic style and establish the tone of voice for copywriting.
Brand Guidelines – Consistency is key. Our brand book will demonstrate the fundamental rules regarding the logo, colour schemes, fonts and formatting.
This is crucial for the creation of marketing collateral including stationery, letterheads, marketing brochures, website or social media pages.