Everyone can write can’t they?
If we had a penny for every wannabe journalist we’ve ever worked with well, let’s just say we would be pretty well off.
It is either the marketeer, who fell into marketing because they didn’t make it as a journalist, or the social media manager (who was given the role because they have a Facebook account) or worse the CEO who believes they can fly when it comes to words.
Worse than that, it’s a role nobody wants so it falls to a member of staff who is simply doing what they are told.
Copywriting is an art, all too often taken for granted.
If you properly, content production can be a key tool for your business.
It should tell your story, communicate key messaging that ultimately sell your brand, product or service.
Content should be succinct, to the point. It should be easily understandable and jargon free.
It will be used on web pages, promotional materials, press releases, advertising materials, blogs and much, much more.
Copy should be interesting, engaging, it should be unique and relevant.
Crucially it should be fully loaded with key words, long tail key words, the ‘things’ that feed search engines and ultimately attract visitors.
Creative writing, self-indulgent displays of articulation should be avoided at all costs.
Clients who always fancied themselves as journalists should not regard copywriting as an opportunity to showcase hidden talents. Stick to the day job.
Onside PR deliver punchy, relevant, engaging content. We deliver your message to the audience you desire.
Online content is key, websites and social media platforms are essential free virtual real estate platforms that are read continually by search engine bots while good old fashioned printed promotional material reinforces the message.