You never stop being a journalist. If you do, you weren’t one in the first place.
The buzz of a deadline, the sell of a story, the pressure of a crisis, the demand for knowledge, for justice and equality.
It’s what makes journalists tick. It never leaves you. Not if you truly had it in the first place.
Onside PR founder James Fletcher left newspapers to switch codes. Classic poacher turned gamekeeper style in 2007.
Not because of falling out of love with journalism. Far from it.
Just an understanding that things were changing and the sad decline in newspapers made change was inevitable.
And through Onside PR, James has been able to use his journalistic experience to help many, many clients tip-toe through crisis situations or to promote their brand, product or service.
But, he has also kept his hand in and will consider editorial projects, as he did in 2010 when he returned to the Daily Mirror to provide cover as Assistant News Editor.
Onside PR will continue to provide a variety of editorial services including featuring writing, news / sports desk cover, travel and freelance projects.