Clients generally contact Onside PR to promote their business.
Whether it’s B2B or B2C, clients want media attention. They want to promote there brand, product or services.
No problem. That’s the easy part.
But are you really sure you want visitors right now?
Would you invite guests around for dinner party without cleaning your house or filling the fridge? Of course not. First impressions right?
You certainly would not put a For Sale sign outside a property and tee up an Open Day without having a tidy up first.
So why attract attention to a business without first making sure new visitors will be impressed by what they see?
Onside PR adopt a two-pronged marketing revised. Initially, without any assistance from the client we use our journalistic background to look from the outside in, what would others discover about you online, would they get the brand, service or product?
Then we spend time with key personnel understanding their thoughts on the business and highlight issues that need addressing. Then set about fixing them. Sometimes that means delivering a few home truths but, you have to break a few eggs and all that!