For many, it is like dealing with the devil.
The idea of speaking to journalists is enough to turn some to stone.
It shouldn’t. As a former journalist, Onside PR founder James Fletcher can provide assurance. Journalists are actually human beings. Honestly.
They eat, sleep and do all the things that you do. And, the majority have a family and a heart. Yeah. A heart and feelings and everything.
But they have a job to do. Just as you do.
And if you don’t understand their job, the ‘game’ that is the media, then beware of the pitfalls.
Having worked for some many years as a journalist, we get it. We understand what they need. What you need. And we are ideally placed to find a position that suits all parties.
Journalist to journalist. No nonsense. No rubbish. Just honesty.
Onside PR founder James Fletcher personally deals with media relations. He is a journalist first and foremost with a solid reputation.
His word is trusted. Respected. Sometimes it means having to deal with matters we would rather not.
But we never dodge, we never duck. And we would never deceive a fellow journalist.
What makes our position unique is our experience across all forms of national newspaper.
Onside PR founder Fletcher began his career as a news journalist in London with The Daily Mirror and moved to the back pages to follow his passion, as a football writer.
This experience – of both the front and back of the book – is pretty much unparalleled in national newspapers and provides a unrivalled insight.