A picture says a thousand words – especially when it comes to websites and marketing collateral.
Visitors, customers first impressions is derived from the images they see.
It provides an immediate ‘feeling’ for the overall quality of the brand, product or service.
If the images look amateurish, then so too does the rest of the business. Harsh. Unfair. But the truth.
Having the ability to take a good photograph, even for the most talented of photographers, and produce images suitable for marketing purposes are not the same. In fact they are very different.
Lighting, the ability to crop and shape images for online purposes, positioning of branding, getting the balance of branding (often less is more) and considering the end purpose of the shots is a skill that should not be taken for granted.
The cost of a single shoot with a professional photography will provide clients with a wealth of strong, clean images for branding, promotional and marketing material which can be used online or in print.
Used correctly, custom photography is an asset which enforces brand and provides a a library of images to be used over time.