Working with journalists can be terrifically rewarding – but it is a task which should be handled with care.
Why care? Well, get it wrong and you won’t get any coverage. And believe us, it is so easy to annoy a journalist!
Having spent years working in a national newspaper newsroom and listened to conversations former colleagues have had with PRs we know this better than most.
We speak the same lingo. We understand the pressures faced by the media, the deadlines and crucially what is, or isn’t a story whether that is for national newspaper, TV, radio or trade publication.
And by acting as the first point of contact we are able to screen potential media exposure. Literally, buy time to stop and think, and provide clarity and envokes carefully consider responses and removes the issue of being too available.
Onside PR will provide virtual press office facilities for clients, which involves managing all media relationships and publicity tasks – and physically man a press office for events as and when required.