Millions are spent on sponsorship deals – but spending money does not guarantee success.
Sponsoring an event, a sports team or publication can be hugely successful but it can also be an expensive waste of time, money and worse – have negative connotations unless properly managed.
The true management of any sponsorship deal should begin long before it begins, with due diligence carried out to identify potential issues and opportunities.
Does the subject of the sponsorship deal truly fit within your brand or ethos? Is there a history of cooperation with previous sponsors and what are the benefits to your business?
What are the objectives of the sponsorship opportunity? Are they realistic and do they deliver anything other than an ego-trip for a small number of executives?
Onside PR provide sponsorship management services to maximise opportunities. We understand what will generate media coverage whilst protecting the reputation of clients.