ICP Networks are a hugely successful global supplier of IT and networking hardware equipment.
They are a UK based business who buy and sell a range of components and systems from leading supplies including Cisco, HP, Juniper and Avaya with customers.
ICP Networks supply brand new current stock and fully refurbished products to customers in more than 43 countries around the world.
They also buy redundant equipment back from clients and suppliers enabling them to offer a huge variety of rare, discontinued and legacy parts.
ICP Networks offer IT asset recovery services, they rent and recycle equipment to a huge array of businesses and hold more than 12,000 individual items in stock available for immediate dispatch worldwide with same day delivery available to many mainland UK destinations and next business delivery services available to all European locations.
ICP Networks had been successfully trading for a decade when Onside PR were commissioned to oversea their marketing and PR.
They wanted to maximise on the marketing opportunities that existed and raise their profile both domestically and internationally.
The anniversary itself present a very obvious hook from which to launch the new marketing strategy but a thorough review and more considered approach to branding was required first.
ICP Networks were due to move to new £1 million global headquarters and the timing to relaunch ICP Networks to the world.
Onside PR undertook a complete review of ICP Networks existing PR and marketing strategy including a detailed examination of their company branding and their social media strategy.
Working in conjunction with our web development partner, Onside PR implemented a new look for ICP Networks which included new branding, a new website, a refresh of their existing social media sites, the creating of content and implementation of a new approach for the business in general.
Internal and external communications have been greatly improved, making full use of an excellent database of customers complied by ICP Networks.
Onside PR have introduced ICP Networks to a number of sporting contacts enabling them to strike a sponsorship deal with Manchester City FC’s community program CITC – or City In The Community, enabling ICP Networks to significantly raise their profile.
The stunning new ICP Networks headquarters also enabled the business to maximise media opportunities boasting their green credentials and showing other business how it was possible to operate in a sustainable environment that saved energy and maximised profitability.