RED CCTV
Red CCTV are leading providers of rapidly deployable CCTV and security solutions.
They provide bespoke security solutions to the construction, rail and utilities sector.
This includes the supply and installation of plant and vehicle CCTV, commercial, retail access and intruder fixed solutions.
Red CCTVs innovative approach includes solar, wind, fuel-cell and battery powered systems, designed to reduce harmful CO2 emissions and save fuel bills.
The jewel in the Red CCTV crown is the new Halo Range, an innovate range of rapidly deployable, modular CCTV towers.
Onside PR were tasked with a complete review of Red CCTV existing marketing strategy – and the launch of the Halo CCTV range.
Red CCTV want to position themselves at the heart of the opportunities presented by HS2, the TransPennine and CrossRail Projects.
Red CCTV has achieved notable success but to date but business has been secured based largely on reputation, previous work experience, and has grown organically via word-of-mouth recommendation and repeat business.
Onside PR founder James Fletcher was given free rein to review the existing marketing et-up and propose a new strategic approach to move the company forward and grow turnover.
We converted the concept behind the Halo into a brand including design of the physical product, the logo and the marketing material to support it.
Onside PR produced material to support the launch of the Halo CCTV Range.
This included the design of the Halo – converting the concept behind the idea into an actual product from initial sketches to final physical engineered tower.
Onside PR produced written content, imagery and video to launch the CCTV tower along with a micro-website and social media channels.
Moving forward Onside PR will create a new website for Red CCTV before providing content management services on a regular basis.
Onside PR manage media interest and all marketing activity and act as company spokesperson on all matters.
