Onside PR were delighted to be able to bring the story behind the WASP to life.
We teamed up with WASP founder Matt Keogh to create a video designed to showcase the abilities of the emergency monitoring device.
But we also wanted to tell the story as to why Matt wanted to do this in the first place.
Matt was a firefighter with Greater Manchester Fire and Rescue.
He was also a member of the United Kingdom International Search and Rescue Team.
Matt has attended hundreds of fire and rescue missions. He has managed operations and trained urban search and rescue techniques during a period at the Fire and Rescue College.
But he has also attended multiple international rescue missions. Earthquakes, natural disasters. Real, life and death scenarios where every second count. And where lives are on the line.
The WASP, or Warning Alarm for Stability Protection, is a device devised to warn rescue workers of movement.
It was borne, or rather the realisation that such a device was needed, during a daring rescue mission in 2001.
Gujarat. India. An earthquake in which measured 7.9 on the Richter scale which went onto claim more than 20,000 lives and left 166,000 people injured and more than 600,000 homeless.
More than 350,00 homes were destroyed and Matt, after a 16-hour flight, arrived with the UKISAR team to try and find survivors.
Three days into the quake, Matt and his team located a mother and her young son buried beneath the rubble. And, incredibly, they managed to pull them out.
But in the days which followed Matt began to consider the risks that had faced him and his colleagues and decided they all needed better protection.
This is their story, this is the reason Matt set out to find a device that ultimately didn’t exist….and so made it himself. This is the story of the WASP.
Introducing The WASP