Onside PR hit the road with sports nutrition supplement specialist PharmaNutricals for the PharmaPower road trip.
Four cities, four days and a multitude of sports were all part of a mammoth rebranding exercise for the UK’s fastest growing brand of sports supplements.
PharmaNutricals are the official nutrition partners to GB Boxing, Reading Football Club, British Judo and Solent Sports Academy.
The partnerships have all been agreed in a whirlwind 12 months for PharmaNutricals and so the Onside Production team we hit the road the gather media collateral.
Leading UK sports photographer Mark Robinson and filmmaker Alex MacLeod joined the Onside team for a road trip to Sheffield, Southampton, Reading and Walsall.
And for the South coast leg of the tour we were delighted to join forces with Solent University filmmakers Jamal Watts and Luccas Lima
Onside PR MD James Fletcher reverted to the journalistic role he enjoyed for 20 years and interviewed the very best of British sport talent at GB Boxing, British Judo, Reading FC and Solent.
These included Olympic hopes Nicola Adams, Anthony Fowler, Nekoda Davis, Lisa Whiteside, Mohammad Ali and Joe Joyce along with Reading stars Oliver Norwood and Ali Al-Habsi.
The images, interviews and films will be form part of the “PN Meets…” feature on the PharmaNutricals website and on their social media channels in the coming weeks.
Follow PharmaNutricals via their website, Facebook, Twitter and Instagram accounts.
View Gallery
